I creative directed this film festival for YouTube at Sundance. We curated an amazing array of directors from around the world to create six second stories that prove time limits ain't no thang.
A short film I wrote and directed that premiered at the world's largest short film festival, Tropfest, in Prospect Park 2013.
This six second short film was commissioned by YouTube to premiere at SXSW to show off the power of short-form ads.
Press:
Adweek - YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos
Creativity (Ad Age) - YouTube Challenges Agencies to Shrink Classic Books Into Six-Second Ads
The Drum - Google mines the value of storytelling
Campaign US - Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW
Tubefilter - Agencies Retell Classic Books Using YouTube’s Six-Second Ad Format
The Drum - Five cool things from SXSW: robots chatting, YouTube's 6 second haikus and more
(Brazil) Propmark: YouTube presents classic novels em just six seconds at SXSW
(Canada): Globe and Mail - Google showcases how shorter is sometimes better in digital advertising
MediaPost - Agencies Do 6-Second YouTube 'Classics'
A Plus - Nerd Out With YouTube’s 6-Second Ads For Famous Works Of Literature
(Germany) W&V - Literary Classics in 6 Seconds: YouTube promotes its Short Videos
Melville House - These six-second YouTube ads gave me a new appreciation for classic literature
Meo Social - YouTube dares agencies to shrink classic stories into six-second ads
Taxi - YouTube Crams Classic Books Into Six-Second Clips Using Wholly New Ad Style
Econsultancy - Can brands tell a story in six seconds? YouTube hopes so
Video Advertising News - YouTube challenges brands
HST are one of my favorite sketch groups and I've been very lucky to have been able to shoot some of their sketches.
I co-directed and creative directed these videos to help YouTube explain to advertisers how their ad buys work. The content was pretty dry so we added some puppies, an air gun and zombie makeup.
I directed the St. Lucia spot, co-directed the launch spot and was consulting director on the Alex Honnold spot.