I wrote and directed this launch campaign for Squarespace 7.0 with some of their boldest users. The footage was later used in the Oscar-winning documentary Free Solo.

Squarespace came to us for digital ideas to promote the David Lynch Foundation. We conceived this campaign using photographer Sandro and John Malkovich to recreate the most quintessentially Lynchian characters. 

Photography by Sandro.

We created the now iconic “Perfectly” campaign for Reese’s. A writer’s dream to work on. These spots sold more chocolate than anything else at Hershey’s for three years.

Co-founded the NYC creative design studio CURIO SOLUTIONS, specializing in DIY art, design concepts and branded content. Currently running all the social channels with over 1+ million earned views in the last year.

We launched a super premium interiors package for discerning Lincoln buyers in search of a more tactile, handcrafted cabin.

First ever US ad for China's #1 beer.

We partnered with Sagmeister & Walsh to create this brand film to relaunch the biggest soft drink in India. We shrank the whole world down because mangoes are a BIG deal in India. 

Working with Vice's digital agency Virtue, I creative directed the launch film and keynote event for the release of the One Plus 5T phone.

For the film, we told an anti-manifesto story that gave proper credit to their fans. 

For the event, we threw an invite-only warehouse party in Williamsburg complete with a 60' neon phone, global livestream, interactive installations and a Kabuki drop. 

Summoning my inner 16 year old was surprisingly easy. 

Google created an incredible platform to bring classrooms into the 21st century but nobody understood its power. We created a short doc of it  being used around the world and a digital test drive so tech-wary teachers could understand the benefits. 

Satire of Humans of New York, and love letter to my hometown, that racked up millions of views in just a few months.

The world’s leading consulting firm wanted to do their first ever brand film to serve as a handshake to potential customers. It needed to be sophisticated enough for CEOs, yet understandable by anyone.

Squarespace wanted to tell costumer stories in OOH and TV that were as beautiful as their websites. 

YouTube asked us to help them make some very dry marketing info interesting, so we added monster make-up, puppies and a glitter gun. 

Brand ID pitch for IFC rebrand. 

1stAveMachine asked me to contribute to their takeover of the October issue of Shoot magazine with the theme of "Lovebombs". I worked with designer Emma Riley to create these images and gifs.